To clarify, these are all written events for which you choose and compete in at the state level competition. Role play events are offered for districts.

Business Operation Events

Participants are expected to demonstrate knowledge and skills needed by management personnel, as well as execute actual studies in their communities. 
Participants: 1-3
Page Count: 20 Pages

2020-2021 TOPIC- The 2020-2021 topic for each career category is the development of a strategy to rebuild customer loyalty and spending as a result of business interruption for at least the previous six months. Participants will collaborate with a local business or organization to analyze the current state of business operations as a result of business interruption and explore strategies to rebuild customer loyalty and spending. Participants will then present a strategic plan to rebuild customer loyalty and spending

business service operations

Includes human resources, information technology and personal and contracted services businesses.
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2020-2021 versions of the:
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Buying and merchandising Operations

Includes retail and wholesale businesses that provide consumer goods.
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finance operations

Includes banks, credit unions, accounting, investments and other financial businesses.
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hospitality and tourism operations

Includes hotels, restaurants and tourism-related businesses.
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Sports and Entertainment Marketing Operations

Includes businesses that conduct sporting and/or entertainment events.
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​2020-2021 versions of the:
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Entrepreneurship Events 

Participants are given the opportunity to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.
Participants: 1-3
Page Count: 10 Pages

​Innovation Plan

​Involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service
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​2020-2021 versions of the:
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​Start-Up Business Plan

This event provides an opportunity for the participant to develop and present a proposal to form a business. The participant must use his/her skills in order to thoroughly analysis a business opportunity.
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​2020-2021 versions of the:
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Page Count: 20 Pages 

Independent BUSINESS PLan

Involves the development of a comprehensive proposal to start a new business.
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​2020-2021 versions of the:
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International Business Plan

Involves the development of a proposal to start a new business venture in an international setting.
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Business Growth PLAN

This event is only available to those who own their own business. Involves the idea generation and strategy development needed to grow an existing business.
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Franchise business plan

The participant/s are required to present a comprehensive business plan proposal to buy into an existing franchise. The participant seeks to become a franchisee. 
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Integrated Marketing Campaign Events

Participants must develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation.
Participants: 1-3
Page Count: 10 Pages
Exam: Marketing Exam

​INTEGRATED MARKETING CAMPAIGN- EVENT

Includes a campaign that is related to any sports and entertainment event and/or company event. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc. ​
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​2020-2021 versions of the:
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​INTEGRATED MARKETING CAMPAIGN- product 

Includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc. 
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​2020-2021 versions of the:
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​INTEGRATED MARKETING CAMPAIGN- service 

Includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc. 
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​2020-2021 versions of the:
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Overview/Rubric